Bringing the business owner's voice into the rooms where products get built.
We turn owner experiences into practical product, partnership and launch decisions for teams serving small and medium-sized businesses.
We have spent our careers building products for businesses, banks and fintechs. We are building businesses ourselves. Both perspectives shape the questions we bring to your team.
“We literally used to look around the room to see if anyone had a friend or family that owned a small business.”
Leigh Radtke, Principal“We help bring those small business experiences into your product development and innovation conversation.”
Scott Songer, PrincipalThese are the decisions and pressures we hear about in the businesses we work with.
How money comes in, how bills get paid and whether capital is there when it is needed.
Whether banking, accounting, payroll and other essential systems work together.
Which tools save time, fit the workflow and earn an owner’s trust.
Who owners can turn to when a decision matters or something goes wrong.
What to do next to grow the business: marketing, sales, partnerships and strategy.
Bring us in to explore an opportunity, prepare for launch or improve an existing product. We will shape a consulting proposal around your team’s needs.
Bring owner needs and customer journeys into your product strategy, business case and partnership decisions.
Test your proposition and experience with owners before taking it to market. Identify gaps in the workflow, partner model and support.
Find out why an existing product is not getting the traction you expected, and turn those insights into practical changes.
Tell us the opportunity, the stage you are in and what you need to learn. We will shape a proposal around it.
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